Marketers have long understood that emotions influence behavior—but a new study reveals just how deeply momentary mood states can shape the decisions people make around risk, reward, delay, and effort. 

In a world where consumer attention is fleeting, brands must walk a fine line between innovation and accessibility. The MAYA Principle—"Most Advanced Yet Acceptable"—offers a strategic approach to packaging design and marketing communication that maximizes impact without alienating audiences.

iMi salesmarketing is now leveraging Brainsuite, the leading AI platform for marketing effectiveness, to enhance and optimize point-of-sale (POS) advertising assets with data-driven precision. This strategic partnership merges iMi’s creative and retail expertise with Brainsuite’s AI-powered real-time analysis, setting new standards for shopper marketing.

Category managers face a critical challenge: proving and improving shelf performance at scale while moving quickly enough to capture market opportunities. Traditional methods have their merits, but today’s fast-paced market demands a more sophisticated approach. Discover how leading brands are empowering their teams with science-driven solutions to make faster, more confident decisions that deliver measurable growth.